Sweet Inspiration: Herve Morvan

These postcards were found in a charming shop in Jiyugaoka, Tokyo. The fresh colours and simple illustration drew me in from the other side of the cluttered store... past the vintage cook books, aprons and cookware! They were created by the French artist Herve Moran. I haven't really heard of him before and a google search doesn't really supply much info in English.


Wouldn't have been lovely to have a children's book illustrated by him? But from what I can gather, I think he illustrated mainly for advertisements.


I have never found these post cards in Paris... and I think this reflects the Japanese. They have created their own version of France which is so dreamy and sweet... all that is whimsical and beautiful is celebrated in galleries, fabrics and patisseries! The gritty streets and dog poop of Paris is no where to be seen! I actually read that there is a condition called the Paris Syndrome where Japanese visitors become so upset at discovering that the real Paris is not as they thought it would be!


The whole day in Jiyugaoka was filled with sweet little treats... from these lovelies to lunch at a high end Parisian patisserie, Dalloyau. This little suburb is known for its hidden Zakka stores... secreted away in little laneways and between apartment blocks. A fantastic discovery journey and great way to spend the day away from the bright lights, crowds and department stores of Tokyo. T

P.S


It is hard to find Jiyugaoka on the regular transit map... it is on the Hibiya line not far from Roppongi.