Teeing off

Part of having our own t-shirt label means getting our heads around the whole creative and production process…from finding the initial inspirational stories…to designing the prints, sourcing the fabric, having the tees manufactured and dyed, getting our designs screenprinted….to when we deliver the final product to the stores.

And so over several days last month, me, Tiff & Horlicks got hands-on packing our Winter 06 range for delivery. This involved:

• Wondering whether everyone else is as vigilant about quality control as we are after going cross-eyed from checking a few too many t-shirts for a hole/missed stitch/loose thread/dye blotch etc;
• Printer meltdowns as the stories of our tees are printed onto brown paper tags;
• Sewing machine meltdowns sewing up said story tags;
• Hand cramps from folding, slicing, dicing & threading swing tags;
• The pricking hazards of safety pins while attaching swing tags to t-shirts;
• Wondering what the long-term toxicity effects of spray adhesive are;
• Folding more tees than we care to count;
• The challenge of cutting up brown wrapping paper before Horlicks does so with his paws;
• Inadvertently attaching sticky tape to ourselves, not our parcels;
• Getting to the post office before it closes.

As you can see, it’s all glamour this fashion business!! But it is satisfying seeing it all come together...well, that’s what we keep telling ourselves before the whole cycle comes around again….

So in all the kerfuffle, I forgot to take a pic of our lovingly wrapped parcels, but here is Horlicks helping us out where he could! N